The Truth About Fury Gravity and Fury Engraver
So who is FURY Engraver?
I'm sure many of you that have come across this brand are wondering the same thing. Who is behind these Jeep accessories and are they worth the price tag attached.
Is this company "Fury Engraver" the main company behind these Jeep accessories? The short answer is no. Fury Engraver is a series by the product line FURY. The FURY product line is under the STARKS lineup.
Stark Industry was established on May 1, 2018. It boasts four distinct brands, each specializing in luxury off-road vehicles. With over 200 products showcasing original designs and exquisite craftsmanship, Stark Industry has transformed the international perception of Chinese car modification products. The company is dedicated to promoting China's unique automotive modification designs and has earned significant recognition for its brand.
Fury: Focusing on the development of Jeep Wrangler exterior and interior functional products.
Fury Gravity: Focus on outdoor equipment product development.
Eois: Focusing on the exterior and interior product development of Ford models.
PLUMB: Focused on the exterior and interior functionality of the Land Rover Defender.
NORLUND: Focus on Mercedes-Benz G-Class exterior and interior product development.
Where is STARKS Industry "FURY located?
The main company is located in China. Dongguan City, Guangdong Province China to be exact. Now, many companies in China have other companies that reach out that want to sell items just like here in the states. For example, Bestop for jeeps. This manufacture sells soft tops for Jeeps but other companies sell the Bestops as well. They are distributors or retailers. Same goes for FURY.
The websites you run across that sell Fury Gravity or Fury Engraver are most likely trading companies also located in China. The way to know is to take a look at the phone number and address on the website. If they don't have this information easy to find, then I would be leary. Not saying that you won't get what you order, just the customer service might not be present in any way.
Where Can You Get The Fury Engraver "FURY" Jeep Accessories?
The main website you will find besides High Altitude Mods is Fury Engraver. When reviewing the site, we decided to ask the manufacture STARK themselves "who is this that owns this site"? They are a retailer in China.
We found a couple other websites that are trading companies and 3 1/2 months ago we placed small orders to see what we would get. So far at the time of writing this on December 1, 2024 we still have gotten no tracking number or order. We emailed and both replied back 4 days later with a response of
"We are delighted to inform you that the car grille you ordered has been officially handed over to the logistics company for transportation.However, it should be noted that currently we are waiting for the appropriate shipping vessel to set sail, which may cause a delay in the transportation time. But please rest assured that we will closely monitor the dynamics of the vessel to ensure that your goods can set sail as soon as possible.Once there is new progress, we will inform you immediately so that you can keep abreast of the transportation situation at any time."
Now again, we're not saying that you won't get your order. We're still waiting on ours but I'm sure just like ordering from AliExpress, orders can take months to arrive.
On the Fury Engraver website footer, they say "To provide you with the best products and services, please contact your local dealer."
Fury Engraver - Fury Gravity Local Dealer - High Altitude Mods in Colorado
High Altitude Mods is the local dealer for the STARK brands, FURY, FURY Gravity, FURY Armory, FURY Engraver, FURY Awaken, FURY Gravity Outdoor, EIOS, PLUMB, NORLUND, BuzzRevo, and soon the new Toyota Land Cruiser line. shhhh....
High Altitude Mods is located in Greenwood Village Colorado and currently has a warehouse in Denver. When you go to the website for High Altitude Mods, you'll find multiple ways to contact support via email and phone. High Altitude Mods does offer a WhatsApp number for customers who want to use that as a form of communication.
Why Are The FURY Gravity & FURY Engraver Products So Expensive?
This is a question that comes up a lot. Some Jeep haters will go on to say that the company is trying to take advantage of Jeep owners buying habits. This comment is just nonsense. If that were the case then the other companies around that were selling $3,000 roof racks would be doing the same thing. Of course the internet brings all walks of life and all opinions. One thing for sure, you get what you pay for!
What is CNC Machined?
All the FURY products are CNC machined. When comparing CNC machined Jeep parts to just "steel," the key difference is that "CNC machined steel" refers to steel that has been precisely shaped and manufactured using a computer numerical control (CNC) machine, resulting in highly accurate, complex parts with tight tolerances, while "steel" alone simply refers to the raw material without any specific machining process applied; essentially, CNC machined parts are a more refined and precise version of standard steel, making them ideal for applications demanding high quality and intricate design in Jeep components.
CNC machined parts are often more expensive due to the high level of precision and complexity they can achieve, requiring specialized machines, intricate programming, skilled operators, and often complex part designs with tight tolerances, which all contribute to increased production time and cost compared to simpler machining methods; essentially, the higher quality and accuracy of CNC machining comes at a premium price.
As you look at the FURY lineup, the parts are very impressive. The design is unlike anything out on the market today. Now this look is not for everyone, but it does capture the attention of many Jeepers!
Shipping Cost - Does This Play A Role in Why The Price Is High?
Shipping is the downfall to Jeep parts. Well any car parts really. First off, if you're dealing with metal it's going to be heavy. Even aluminum is still going to be heavy when you're ordering a roof rack or a bumper for example. Then the size! Oversized items being shipped can't just be thrown in an Amazon van. Your delivery will most likely be in a box truck on a pallet.
The answer to this question, does shipping play a role in the price of the products, YES. With most Jeep part suppliers they incorporate the shipping in the cost of the products. That's common. Others will charge shipping and that's common as well. It's really a preference to the supplier.
At High Altitude Mods, we don't charge for shipping, but just like other suppliers, we incorporate that cost into the price of our products.
Where Do The FURY Gravity Products Ship From?
When ordering from High Altitude Mods, after you place your order, you will get a series of emails from our support team. One of those emails will be informing you that a customer support staff member will be giving you a call to confirm order, double check address for delivery and fitment. At that time the support staff will let you know what items will be shipped from our local Colorado warehouse or from the main manufacturer in China.
What Others Have To Say About FURY Engraver
Even though the FURY brand started in 2018, it really has only been on the market for about 3 years. With that, it's very new to the Jeep community and really VERY new to the United States. Overseas of course it's very popular.
As you start to ask around and search you will find some people that do not like the fact that FURY is made in china. But, you'll also notice a lot of these same people like brands like DV8, Smittybilt, Quadratec, and many others that all have products that are made in China. These examples highlight how China has become a significant hub for manufacturing and innovation, leading to global success in various product categories.
Take a look at the iPhone. Designed in the U.S. but most of the iPhones are manufactured in China through partners like Foxconn. So, yes, the FURY products are made in China and what a lot of Jeep owners don't know, is the fact that Mopar, the official parts and service provider for Jeep, also has parts made in China.
Here on a forum people chat a little bit about it. Sad fact, they are misinformed. See the thread here. But, everyone has an opinion. Not one product in the world is liked by everyone the same. No matter what product you like, someone else will not like it. Here is a Youtuber that installed the FURY Awaken door handles. You can watch it here.
What Makes The FURY Jeep products Stand Out?
For starters, a lot of our customers have answered this question with this response, "The FURY products Are Sick" or another popular response, "It looks bada$$ and I'm like the only one in my area that has it".
We get comments like this a lot and yes these products are not like every other product you see on Jeeps in your city. They are a conversation starter for sure. Be prepared to get plenty of Ducks, if you're into that and a lot of people wanting to take pictures.
The Packaging - Best We Have Seen So Far
Now a lot of Jeep owners don't really care about the packages that the parts they ordered come in look like. But, once you order and your shipment is delivered, you will be amazed by the packaging. The boxes and the padding that goes into these products is by far the cleanest and nicest we have ever seen. The presentation is top notch.
Conclusion
When ordering your favorite FURY product, feel free to give us a call or message us if you have questions. We would love to be a part of your Jeep Modification journey and hope to see you and your Jeep on one of our USA tours.